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VK application to increase the popularity of the group
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VK application to increase the popularity of the group
CHALLENGE
Create an application for VK for a jewelry company specializing in promotion by drawing prizes among its audience.
SOLUTION
It was decided to apply the current working method and write an application that will analyze the activity of public participants. The application collects data on likes, reposts, comments. Separately, the number of users invited by the participant is considered, for each additional points are awarded. The administrative part performs automatic activity analysis and calculation of points earned by users. Notifications for participants are configured via email and VK. To increase user loyalty, the ability to transfer points between participants is configured. The main idea of ​​the application is to give users the opportunity to get the right product by paying with their activity and attention, and not with money.
IMPACT
The activity of the group increased, the number of participants increased. At the same time, the customer held promotions on his products to increase sales to new subscribers.
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