To develop an application for placing and displaying of various ads.

To analyze demand for the application, it was decided to build an MVP version. Implementation included the following functions:

• adding ads
• subscription to categories
• push notifications
• adding discounts and promotions

When approaching a specified distance, the application sends a notification to a smartphone with information about an ad. To implement this, there were added the maintenance support of geodata, beacons (beacons technology broadcasting messages to a smartphone via Bluetooth) and Geofencing (a technology allowing to create a virtual zone on a map and target customers appeared to be there).

As soon as a user was found to be within a certain distance (1 to 30 km) from the object location (whereby the advertisement was posted), he/she received a notification from the application with a photo and price. The development allowed to test the demand among the target audience having saved the customer's budget, and to get a feedback from users to make improvements.