Shuttle Bus TV - Video Advertising on Monitors in Public Transport
Sites and Web Services
https://digital.goldapp.ru
CHALLENGE
Development of a platform for managing video ads in transport.
Service for remote content generation based on routes and geotargeting, automatic rules compliance and transparent reporting. Control of each advertising carrier in on-line mode.
SOLUTION
The project represents the development of smart route television technology. The system broadcasts useful and entertaining content for passengers on monitors (route information, stops, weather, horoscopes) and advertisements.
The service supports geotargeting and displays ads based on proximity to the advertiser’s location, providing accurate viewership statistics. It includes a constructor for setting up display zones, showing text messages, creating video scenarios, and scheduling broadcasts.
It features access rights for different user groups and remote software updates for monitors. Access to the web management panel is provided upon request.
IMPACT
This project allows you to manage advertising content remotely and centrally, and set up content views as efficiently as possible using geotargeted advertising. As well as to simplify reporting and build trust among Advertisers.
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