To develop eco-oriented interactive game for WWF.

This web application was based on the trend of recent years – conscious consumption and environmental friendliness. The game consists of five questions aimed at people aged 18 to 29. They answer by dragging and dropping the correct option into the “basket”. A user is offered a choice of what to do with unsuitable jeans, which dish to cook for dinner and how to wash dishes. All questions are focused on sustainability. The application is adapted for the main platforms of the target audience: tablets, PCs, and smartphones. Interactivity consists in the interaction of participants with content of the customer's website and gaining of social experience. In its turn, it provides background for alteration of individual behavior model in the context of the game theme. And this leads to the fulfillment of one the WWF mission’s principles.

The application allowed to catch the interest of web site visitors while playing and increase the duration of their visit on the customer's website. After test completion, a user is suggested to learn new materials in the WWF blog, as well as to link the forms of data or financial support of the Fund.